Executive Commentary: Reaction on Announcements About Broad Industry Support for Flash
MONTREAL (QC), Canada, October 6th 2009 -- On October 5th 2009, Adobe made a series of announcements with leading industry players such as Broadcom, Intel, Nokia, Nvidia, Qualcomm, RIM, and others, in support of Flash®. Bluestreak Technology, the creator of the MachBlue open Flash platform, is pleased with this news.
"This unprecedented industry support clearly establishes Flash as the leading programming language for multimedia graphics, and this is great news indeed for BluestreakTechnology. In the last months we have already noticed a rapidly increasing demand for Flash platforms, and especially for specialised, customised Flash platforms such as MachBlue from Bluestreak", says Dominique Jodoin, CEO and President of Bluestreak Technology.
"Consumers need to have engaging Flash-driven user experiences -- not just on the PC but across every screen they use -- and Flash delivers the most visually stunning experiences available today. This is what those major industry players have acknowledged. At the same time, the industry recognizes that ‘one size does not fit all’ and companies will continue to need customization options along with Flash to truly deliver breakthrough user experiences across screens. That is why Bluestreak Technology created our MachBlue platform; to offer the customization options necessary to highlight strengths and overcome the constraints of different device types. The MachBlue platform is particularly well suited for entry-level devices, such as feature phones and set-top boxes, where the technical constraints are the most demanding. Thanks to its unique architecture and optimized coding, the MachBlue platform can render multimedia content in virtually any embedded device, from the most basic devices and all the way to high end smartphones and netbooks", said Jodoin.
About Bluestreak Technology
Bluestreak Technology is the open Flash® platform leader for companies that want to create custom Adobe® Flash-based user interfaces, applications, and web services across a wide variety of wired and wireless devices. The company’s award-winning MachBlue™ platform extends the rich graphics that Flash is known for on the Web with the customization options necessary to overcome the unique constraints of set-top boxes, mobile phones, digital televisions, and other consumer electronic devices. Bluestreak Technology’s software is used daily by millions of consumers worldwide, delivering interactive and engaging user experiences that have been shown to improve service adoption rates by 75%, increase content usage by over 50%, and deliver customer satisfaction rates as high as 98%. Privately held and headquartered in Montreal, Canada, Bluestreak Technology powers the Flash-based user interfaces and applications for many of today’s leading television and mobile companies, including France Telecom, Time Warner Cable, Videotron, Mitsubishi, Telecom Italia France, and ZON Multimedia. Additional information is available at +1 (514) 448-7662, info@bluestreaktech.com, and http://www.bluestreaktech.com.
MachBlue™ is a registered trademark of Bluestreak Technology. All Rights Reserved. Flash® is a registered trademark of Adobe Systems, Inc. in the United States and other countries. Other product or service marks mentioned herein are the trademarks of their respective owners.
Press Contact
Bluestreak Technology
Anne Baker
+1 (425) 442-1806
pr@bluestreaktech.com
